The Ultimate Checklist of Ecommerce Mistakes to Avoid
Despite what some may say about the obsolescence of email, it remains the most cost-effective digital marketing platform for e-commerce businesses. An effective email marketing strategy should at least hit average ROI. Here are the most common yet most critical email marketing mistakes you should avoid.
How Top Brands Like Lululemon and Everlane Are Communicating During the Coronavirus (COVID-19)
We are living in unprecedented times.
As a small business, we must figure out a way to survive and communication is key to survival. While large brands may have teams of communications experts to help craft their crisis communications and messaging, small businesses might not have such luxury. Read on to find the top 5 examples of good crisis emails.
Q&A with Cayla O'Connell Davis of Knickey
Everywhere we turn, people are talking about whole eating and the benefits of all-natural beauty products. How about raising your undie standards? Our good friend Cayla gets real about her challenges and fears, and how she's shining a spotlight on the importance of taking care of your lady parts through Knickey.
Q&A with Teri Johnson of Harlem Candle Co.
From travel and lifestyle expert to landing her luxurious scented candles in Bloomingdales stores across the US, Teri Johnson strives to celebrate the excellence, history, and elegance of the Harlem Renaissance period while honoring the achievements and the artistic movement of the 1920s and 30’s.
3 Mistakes That May Be Hindering Your Online Growth
You’ve invested time and resources to design the perfect website. It has all the right things—beautiful design, high quality imagery, and concise messaging. However, you notice that there is no growth. Follow these 3 key tenants to grow your audience and win over fans.
Q&A with Monica Kang and Rethinking Creativity
If you've ever seen her speak, read her book, or participated in one of her workshops, you know you're in for a creative ride like no other. We've been working on exciting projects together, but this week, we sit down to have real conversations about self-doubt, the comparison syndrome, and the importance of staying humble.
3 Steps to Build the "Right" Community with Confidence
How to go about building the “right” community that converts can feel paralyzing. Who do I reach out to? What is the right community for my business, and how do I find them? Whether you’re a budding brand or wanting to get more out of your marketing, building the right community begins with three simple steps.
Q&A with Rachel Kurzyp and Helping Women Be Seen and Heard
Rachel spent the first 20 years of her life running away from her childhood, her feelings, and herself. But after she shared her story about becoming homeless at 17, she decided it was time to stop running and embrace who she really wanted to be.
Q&A with Lillian Farag and Her Eponymous Leather Accessories Brand
Experimenting and taking risks is a huge part of Lillian's mantra. Following her instincts has helped put her on a path - even if it's not always the right one. Here we chat about following your instincts, the challenge of not feeling drained from your business, and the fear of taking the next steps.
5 Stories From Around the Globe That Will Make You Want To Do More
I believe that stories have the power to take us to another world, change our perspectives, and inspire action. There are 5 stories in particular, that change the way we think about ourselves and the world. More importantly, these stories will inspire you to do more.
Q&A with Nicole Giordano of StartUp FASHION
Owning a fashion business is really damn hard. When it comes to being an advocate for independent startup fashion designers, Nicole Giordano is forging the path - her way.
9 Brands to Know in Melbourne, Australia
Have a flat white or a cup of coffee in a Melbourne café, and you begin to discover why this vibrant urban community is so special. It is no wonder that Melbourne is known as Australia’s cultural capital and the most livable city in the world. Here are some of the coolest and most creative brands coming out of the city.