Stories That Matter

The Ultimate Checklist of Ecommerce Mistakes to Avoid

The Ultimate Checklist of Ecommerce Mistakes to Avoid

5 min read

Despite what some may say about the obsolescence of email, it remains the most cost-effective digital marketing platform for e-commerce businesses. An effective email marketing strategy should at least hit average ROI. Here are the most common yet most critical email marketing mistakes you should avoid.
How Top Brands Like Lululemon and Everlane Are Communicating During the Coronavirus (COVID-19)

How Top Brands Like Lululemon and Everlane Are Communicating During the Coronavirus (COVID-19)

3 min read

We are living in unprecedented times.

As a small business, we must figure out a way to survive and communication is key to survival. While large brands may have teams of communications experts to help craft their crisis communications and messaging, small businesses might not have such luxury. Read on to find the top 5 examples of good crisis emails.


Q&A with Cayla O'Connell Davis of Knickey

Q&A with Cayla O'Connell Davis of Knickey

3 min read

Everywhere we turn, people are talking about whole eating and the benefits of all-natural beauty products. How about raising your undie standards? Our good friend Cayla gets real about her challenges and fears, and how she's shining a spotlight on the importance of taking care of your lady parts through Knickey.
Q&A with Teri Johnson of Harlem Candle Co.

Q&A with Teri Johnson of Harlem Candle Co.

3 min read

From travel and lifestyle expert to landing her luxurious scented candles in Bloomingdales stores across the US, Teri Johnson strives to celebrate the excellence, history, and elegance of the Harlem Renaissance period while honoring the achievements and the artistic movement of the 1920s and 30’s.

3 Mistakes That May Be Hindering Your Online Growth

3 Mistakes That May Be Hindering Your Online Growth

3 min read

You’ve invested time and resources to design the perfect website. It has all the right things—beautiful design, high quality imagery, and concise messaging. However, you notice that there is no growth. Follow these 3 key tenants to grow your audience and win over fans.
Q&A with Monica Kang and Rethinking Creativity

Q&A with Monica Kang and Rethinking Creativity

3 min read

If you've ever seen her speak, read her book, or participated in one of her workshops, you know you're in for a creative ride like no other. We've been working on exciting projects together, but this week, we sit down to have real conversations about self-doubt, the comparison syndrome, and the importance of staying humble.


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