South Moon Under

Collaborators: South Moon Under + 10 Fashion, Travel, Beauty Bloggers
The Challenge

Connect South Moon Under with influencers who gave back to the community, and helped elevate their story. One of South Moon Under's missions is to offer brands and products that inspire thoughtful ways of living, and are beneficial to the environment and social causes worldwide, all with a fashion point of view.

The Result

POPNOD launched an online + offline campaign with South Moon Under and 10 carefully selected influencers to help raise money for 10 charities. The influencers curated South Moon Under outfits while driving brand awareness, loyalty, and consumer engagement. The campaign culminated in an in-store celebration.

Media Coverage by Washingtonian, ABC Let’s Talk Live, Northern Virginia Magazine, Arlington Magazine, DC Inno, DC 107.3 Radio, Her Campus

By the Numbers

22

Original Blog Posts by Influencers

400+

Unique Social Media Posts

100,000+

Readership