I AM PRECIOUS Campaign Features 11 women. Fierce, mighty, vibrant.

The Challenge

Increase customer engagement and thank their most loyal customers through a very personal, impactful campaign.

The Result

The I AM PRECIOUS Campaign was inspired by the fact that what makes you different makes you beautiful. Denisa Piatti Jewellery invited 11 women, their real customers, to model some of their newest pieces from their Collection in a photo shoot. They each chose their own pieces, and were asked to share one word that describes them: "I Am ____." The result was powerful.

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