Marketing

      The Ultimate Checklist of Ecommerce Mistakes to Avoid

      The Ultimate Checklist of Ecommerce Mistakes to Avoid

      5 min read

      Marketing
      Despite what some may say about the obsolescence of email, it remains the most cost-effective digital marketing platform for e-commerce businesses. An effective email marketing strategy should at least hit average ROI. Here are the most common yet most critical email marketing mistakes you should avoid.
      How Top Brands Like Lululemon and Everlane Are Communicating During the Coronavirus (COVID-19)

      How Top Brands Like Lululemon and Everlane Are Communicating During the Coronavirus (COVID-19)

      3 min read

      Marketing

      We are living in unprecedented times.

      As a small business, we must figure out a way to survive and communication is key to survival. While large brands may have teams of communications experts to help craft their crisis communications and messaging, small businesses might not have such luxury. Read on to find the top 5 examples of good crisis emails.


      3 Steps to Build the "Right" Community with Confidence

      3 Steps to Build the "Right" Community with Confidence

      3 min read

      Marketing
      How to go about building the “right” community that converts can feel paralyzing. Who do I reach out to? What is the right community for my business, and how do I find them? Whether you’re a budding brand or wanting to get more out of your marketing, building the right community begins with three simple steps.

      A Treat For You.